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    Önceki KitapInnovation Management and N...
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    Integrated Advertising, Promotion and Marketing Communications 3e

    Yayınevi : Pearson Education
    Yazarlar : Kenneth E. Clow , Donald E. Baack
    ISBN :9780131866225
    Sayfa Sayısı :544
    Baskı Sayısı :3
    Ebatlar :21.6 x 2.1 x 27.7 cm
    Basım Yılı :2006
    200,00 ₺

    Bu ürün için iade seçeneği bulunmamaktadır.

    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.

    Ürünler özellikleri
    Dil İngilizce
    Cilt Tipi Ciltsiz

    This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.

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