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    Önceki KitapMarketing Channel Strategy
    Sonraki KitapMarketing Research

    Marketing Research

    Yayınevi : McGraw Hill Education
    Yazarlar : Hair , Joseph F. , Robert P Bush
    ISBN :9780071101073
    Sayfa Sayısı :690
    Baskı Sayısı :4
    Ebatlar :20.3 x 2.5 x 22.8 cm
    Basım Yılı :2008
    620,00 ₺

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    Tahmini Kargoya Veriliş Zamanı: Stoktan Teslim

    Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

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    Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

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    Dil İngilizce
    Cilt Tipi Ciltsiz
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