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    Önceki KitapStrategic Management: A Com...
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    Strategic Management: Concepts and Cases

    Yayınevi : McGraw Hill Education
    Yazar : Frank T. Rothaermel
    ISBN :9780071317917
    Sayfa Sayısı :1872
    Baskı Sayısı :1
    Ebatlar :18.5 x 3 x 26.9 cm
    Basım Yılı :2012
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    Tahmini Kargoya Veriliş Zamanı: 6-8 hafta

    Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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    Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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