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    Management Information Systems 16e

    Yayınevi : Pearson Education
    Yazar : Jane P. Laudon
    ISBN :9781292296562
    Sayfa Sayısı :656
    Baskı Sayısı :16
    Ebatlar :21.00 x 27.00
    Basım Yılı :2019
    550,00 ₺
    Managing the Digital Firm

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    Tahmini Kargoya Veriliş Zamanı: 6-8 hafta

    Management Information Systems 16e

    Managing the Digital Firm

    For introductory courses in IS (information systems) and MIS (management information systems).

    The authoritative, case-based study of IS in business today
    Management Information Systems: Managing the Digital Firm
     provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

    Also available with MyLab MIS
    MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student, who will also learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.

    Plus, give students anytime, anywhere access with Pearson eText
    Pearson eText
     is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline.
    For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

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    Management Information Systems 16e

    Managing the Digital Firm

    For introductory courses in IS (information systems) and MIS (management information systems).

    The authoritative, case-based study of IS in business today
    Management Information Systems: Managing the Digital Firm
     provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

    Also available with MyLab MIS
    MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student, who will also learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.

    Plus, give students anytime, anywhere access with Pearson eText
    Pearson eText
     is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline.
    For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

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